Here's my CV

I came up working in a fast paced agency with anchor clients like Microsoft and T-Mobile. Speed and attention to detail are my forté. With print, brand, product design, research, code and AI application under my belt, I bring a wide skillset to every endeavour I take on.

A portion of the my CV is listed out below for easy perusal. If you'd like more information, you can download my CV with the button below.

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Professional focus

I have over 15 years of design experience in b2b, b2c, e-commerce, startup and charity sector work. My most recent 7 years have been focussed on building an enterprise level design system. Using empathetic and strategic design thinking, I help businesses create products, systems and workflows that are relevant and resonant with their users.

Cancer Research UK

  • Senior Product Designer
  • London, UK
  • 02.2019 - Present

Design system leadership:

Leading Cancer Research UK's digital brand refresh while developing our brand new Helix Design System, with a primary focus on implementing WCAG accessibility guidelines and ensuring cohesiveness across more than seven digital products and their end to end journeys

Web transformation:

Leading the design aspect of our CMS re-platform, working directly with Product Managers and Engineers to refresh our web estate and integrate new brand principles through our Helix Design System development, along with prototype building and research to support our user testing

Team development:

Conducting ongoing workshops, design pairing and collaboration sessions to upskill UX and Content Designers in user centred design, general web best practice, accessibility and core Figma tooling and processes

Based Global, GmbH

  • Founder, CPO
  • Berlin, DE
  • 06.2017 - 02.2018

Startup founder:

Co-founder of an innovative event ticketing and social platform startup, prioritising fair ticket pricing, artist exposure and direct fan engagement

Secured VC funding:

Achieve significant validation by being selected as one of five seed-funded startups for the Iconiq Lab Accelerator by Deutsche Digital Assets

Full stack designer:

Developed a comprehensive brand identity, marketing materials, website, promotional content and mobile app design

Web3 technologist:

Leveraged Distributed Ledger Technology to disrupt traditional event ticketing, aiming to combat ticket scalping and create a more transparent ticket marketplace

Carina

  • Lead Designer
  • Seattle, USA
  • 11.2016 - 05.2017

Design leadership:

Lead Designer for the Carina web platform, connecting caregivers with individuals seeking in-home care

Accessibility + data:

Achieve significant validation by being selected as one of five seed-funded startups for the Iconiq Lab Accelerator by Deutsche Digital Assets

Brand design:

Redesigned overall branding and UI to refine the colour palette, simplify typography and create standardised UI components

Cross-functional:

Worked side-by-side with Developers and our UX Researcher to enhance user journeys and ensure low-friction processes throughout the product

Previous agency + freelance work

  • UX/ UI Designer
  • Seattle, USA
  • 05.2007 - 10.2016

eCommerce design:

eCommerce design for T-Mobile purchase paths, landing pages and other high-profile promotional sites including a campaign site featuring NBA stars Dwyane Wade and Charles Barkley

Brand design:

Redesigned app logos for the refreshed Microsoft Dynamics suite of CRM products

Redesign and migration:

Lead designer responsible for the redesign and CMS migration (SiteCore) of GCI Telecom's b2c e-commerce site

Design lead:

Art direction and management of four designers tasked with creating brand icons and illustrations for Amazon Web Services and Microsoft Advertising sales presentations