Hey, I'm Carlos!

  • Design Systems
  • Product Design
  • Brand

I'm a Product Designer that wears UX, UI and brand design hats. I build design systems and build strong foundations around design operations. I also love guiding and mentoring design teams and working to inspire others around me as we build amazing digital products and experiences.

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I help organisations build products with empathy to ensure they are relevant and resonant for their users.

Over 15 years of experience in design and strategy


I take an empathetic approach to helping mission driven organisations solve user, business and product problems. Over the last seven years I've been leading design system work, building governance frameworks, driving creative direction and catalysing our designers at Cancer Research UK through workshops and mentoring. I've been building design systems, running design workshops and providing creative direction for our recent brand refresh.

I aim to help mission driven organisations bring equity and accessibility to their digital experiences, and DesignOps thinking to the leadership level.

Over the years I've worked with…


  • Cancer Research UK
  • Microsoft
  • Amazon Web Services

Highlighted work


  • Based Global app shown on a smartphone

    Based Global, GmbH

    • Founder
    • Brand
    • Product Design

    A foray into the world of crypto and the learnings I took away as a startup founder.

    Learn about Based